Search Engine Optimization (SEO) is a multifaceted digital marketing strategy aimed at enhancing a website's visibility and ranking on search engine results pages (SERPs). It involves a range of techniques and best practices, including keyword research, on-page optimization, technical SEO, link building, and content creation. The ultimate goal of SEO is to attract organic (non-paid) traffic by improving a website's relevance and authority in the eyes of search engines like Google. By aligning a website's content and structure with the interests and needs of its target audience, SEO helps businesses and organizations reach a wider online audience. It's an ongoing process that adapts to changing search engine algorithms and user behaviors, making it an essential component of digital marketing strategies for anyone looking to establish a strong online presence and compete effectively in the digital landscape.